Salesforce
Data Cloud
Cussing is fun. We all love it. So I pitched a marketing campaign for Data Cloud called ‘Data That’s Safe for Work.’
Manifesto
Is your data **cked up? We get it. Your data is disconnected, stuck in thousands of different silos and your business is less safe for it. You always mean to fix it but you can’t figure out how. Until now.
With Data Cloud, you’re safe from headaches, silos, and lack of insights. Safe from 10 sales reps calling the same prospect. Safe from 20 service agents swarming the same case. Safe from targeted ads for out-of-stock products. Safe data means activating with trusted data, working with smarter insights, and delivering more personalized customer experiences.
It’s so much easier to understand your customers and take action when your data isn’t scrambled.
Safe for work means trust, ease of use, and simple activation. This is data that’s safe for work.
Einstein Copilot
I worked closely with a tight-knit team to develop multiple creative and product-focused campaign ideas for the launch of Einstein Copilot. All in a few weeks.
We also made a kick-ass sizzle video. Check it out here.
My first idea, and my baby, was “Einstein does your work so you can do your job.”
Manifesto
As the #1 AI for CRM, Einstein makes your life simpler by doing more for you.
We designed Einstein Copilot to be your daily partner. Your trusted copilot who analyzes huge amounts of data, takes action for you, and empowers your team to focus on delighting your customers.
The world is simpler with Einstein on your team. Find out what you can accomplish when Einstein works for you.
Einstein Copilot
The second idea was “Work is about to change for good.”
Manifesto
Tired of work days full of bad workflows, processes, and communication? Well, now that everyone’s an Einstein, work is about to change for good with the help of Einstein Copilot.
That’s because Einstein Copilot is here to be your trusted AI assistant. Now you can focus on the good things, like your customers, and let Einstein Copilot take care of the busywork.
So say goodbye to the bad and hello to Einstein Copilot.
Einstein Copilot
Our last idea was more customer-focused. It was called “Behind every happy customer is an Einstein.”
Manifesto
Take a peek behind the curtain and discover the new trusted advisor helping your team create happy customers.
Behind every customer connection is a hard-working employee, and behind every win is Einstein Copilot helping your employees be an Einstein.
Give everyone the tools they need to get ahead when Einstein has their back.
World Tour NYC - IT Exploratorium
For our largest event in NYC for 2023, we took over a floor of the Javits Center to focus on our IT offerings. I wrote an original game experience combining trivia and an immersive hot air balloon experience.
Dreamforce 2023
Dreamforce is a big deal, and so was our big idea. For the Einstein section, I developed a surfing simulator that delighted guests and clearly showed the benefits and power of our Einstein tool.
